Magento 2 GA4 integration supports the latest event-based data model, offering more granular tracking and advanced features like enhanced eCommerce. Universal Analytics uses a session-based model with more basic tracking capabilities.

You can use our Google Analytics 4 (GA4) With GTM Support For Magento 2 Extension to integrate GA4 in your Magento 2 store.

Read this How to Setup Magento 2 GA4 (Google Analytics 4) with GTM guide to setup this extension.

Here are the few more resource to help you get most out of this Magento 2 GA4 with GTM Support Extension.

• How to Add Google Analytics 4 (GA4) with GTM in Magento 2
• How to Use GA4 with GTM Extension for eCommerce store
• How to Add Google Analytics in Magento 2
• How to Add Google Tag Manager (GTM) to Magento 2