eCommerce Webstore Case Study

Business Brief

Lionfish General Trading LLC is a UAE-based business and aims to inspire and empower everyone to live a healthier and active life. The company designs products as well as experiences that can seamlessly fit into anyone’s life so that every individual can achieve their health and fitness goals.


  • Consulting
  • SMB Solution Implementation
  • Third Party extensions & Customisations
  • eCommerce Webstore Implementation


Our core objective was to help Lionfish build a bespoke eCommerce shop that gives the best-in-industry shopping experience to Lionfish’s customers. For this, we recommended using the Magento Open Source 2.3.3 version along with our ElectricGo theme.

Apart from the eCommerce shop, the client was also in the process of developing a mobile app with another company. Our goal was to validate all visitors coming from the mobile app and make sure they were eligible to purchase the discounted product.

And with our technical expertise and extensive experience, we managed to integrate all eligibility criteria given by the client into the Magento Store.


With a detailed understanding and discussion with the client, MageDelight utilized the SMB Solution Professional package to build Lionfish’s robust eCommerce shop. To ensure shoppers’ satisfaction, we crafted the most appealing design using the ElectricGO theme and performed all the necessary customization that the client wanted.

Apart from the front-end customization, we also incorporated all the necessary extension to integrate custom functionalities requested by the client.

Here is the list of all features/functionalities we created on top of our SMB Solution to achieve the client’s vision for his eCommerce shop.

  • Enabled order customization for both direct shoppers as well as shoppers coming via mobile apps.
  • Added the functionality to apply available discount codes to encourage shoppers to make a purchase.
  • Developed a Product API that supports both Android & iOS mobile app.
  • Custom credit card validation to identify eligible shoppers for exclusive discounts.
  • Automatically validate shoppers and apply discount codes when shoppers arrive from the third-party mobile app.


We met all the requirements and customization requested by the client and delivered a modern and up-to-the-mark eCommerce solution offering the best experience to the client’s customers. Overall, the client is completely satisfied with the results as the new online store helped the client further expand the business and increase ROI.

Business Details

Project Name

LionFish - Fitbit Project


Lionfish General Trading LLC.




Consumer Goods & Electronics

Visit Website

We partnered with MageDelight to build our exclusive web store. And from the beginning, working with the MageDelight team has been a wonderful experience. All the team members were extremely enthusiastic in helping us achieve our goals and they went above and beyond to fulfill our every requirement. In fact, we are already in discussion for my next project with them.


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