What are Rich Snippets? Top 5 Rich Snippets for your Magento 2 Store

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Rich Snippets, we may have often heard about it as Magento 2 Structured Data Snippet. It is a small piece of code that lets you pass the structured information about the page’s content to search engines. This type of additional information helps in increasing the visibility of your website links in SERPs. Ultimately, attract more potential customers to your eCommerce store. This article will bring you a better understanding of how to make the most out of Rich Snippets in Magento 2.

Rich Snippets are easy to find on any website by looking at the page source code. Google maintains a huge number of Rich Snippets! here is a list for more information:

List of Top Rich Snippets for Magento eCommerce Store:

Product
Categories
Reviews
Breadcrumbs
Events
Authors
Organization
Books
Recipes
Faqs

Why Rich Snippets are Important?

Rich Snippets for Magento are not included in Google rankings and can not directly improve the links positions in SERP. But they play a vital role in improving traffic. Here are a few studies that will prove the importance of rich snippets:

According to a study, rightly implemented rich snippets increase CTR (Click-Through-Rate) by 150%.
On an online store, products with rich snippets attract 20-40% more traffic than the ones without them

Which Rich Snippets Are Necessary for An eCommerce Store?

There are nearly 100 Rich Snippets (Schemas) available.

Are you an eCommerce store owner? There are only a few of the snippets useful for eCommerce.

The Magento 2 schema markup for eCommerce can be divided into two groups:

eCommerce specific Rich Snippets: Product Schema, Rating, Reviews, Pricing Schema, Availability Schema

Common Rich Snippets: Organization, WebPage, Breadcrumbs, Searchbox.

Product Schema Markup for Snippet

The Product Schema is a type of schema that informs search engines that information mentioned on the current page is related to the product. It is basically an entry point for various product-related snippets that describes the key properties of products. I.e. Name, Brand, Image, SKU. Some of the many essential attributes are missed in the Magento 2 markup for product Rich Snippets. Therefore Schema Markup is essential for an online store.

Schema Markup for Reviews

The Review and Rating Rich Snippets tell Google about the current number of reviews and average rating on the store. When you add ratings and reviews through rich snippets, it helps increase visitor’s confidence in purchasing the product.

Availability Schema

The Offer Availability Schema cross-checks the product’s stock and displays the availability in SERP accordingly. Our Magento 2 SEO Suite implements this rich snippet with a variety of automated and additional features.

Rich Snippet FAQ

On your Magento 2 store, you might already have a section for general FAQs on your product page. The Rich Snippet FAQ implementation on the content helps you engage more potential customers in the store.

Organization Schema Markup

The organization Schema lets the search engine organize the information about the company and display it well whenever being searched.

How to Test Google Rich Snippets?

After the Rich Snippets are implemented, it is required to ensure that the snippets are working properly and there are no errors and warnings. There are tools available for the same:

Google Rich Snippets Testing Tool

For the permanent audit of Rich Snippets on the store, Google Search Console (Search>Console>Enhancements>Products)

How to Add Rich Snippets to Magento 2 Store?

We implement the rich snippets that are missed out by default Magento 2. Want to implement these rich snippets to your website? MageDelight SEO Extension for Magento 2 helps you enhance visibility, traffic and improve rankings. Grab now and make most of the search engine processes automated.