Magento 2 Customer Group Pricing: A Complete Guide On Tier Price Rules

According to Radial, in a 2018 survey, 60% of people admit that products with the lowest prices allure them more than any other aspect of online shopping. Apart from that, statistics by Exploding Topics show that price is the number one factor that keeps customers loyal to their favorite brands.

Product price and customer loyalty are almost correlated. Effective price elevates loyalty. Most Magento eCommerce businesses focus on segmenting customers to offer reasonable prices for all customer segments. By leveraging the Customer Group Pricing feature, the store owners can develop flexible pricing strategies and increase customer loyalty.

In this blog, we will explain to you how to set up customer group pricing and look at how the advanced features it offers will change the course of your business.

What is Magento 2 Customer Group Pricing?

Essentially, Magento 2 Group Pricing is a function that lets you allocate distinct price tiers or markdowns to various customer segments. By organizing customers into groups like wholesale purchasers, loyal members, or VIPs, you can provide them with special pricing choices suited to their preferences. This feature empowers store owners to deploy a flexible pricing approach that suits their objectives and boosts customer contentment. Once configured, both the regular price and the pricing for specific customer groups are displayed on the product page, facilitating easy comparison for online shoppers to make informed decisions.

Why Set Up Customer Group Pricing for Magento 2?

Setting up Group pricing in Magento 2 offers various benefits for companies, such as enhancing customer satisfaction, enhancing marketing endeavors, fostering customer interaction, and ultimately, driving higher profits. Specifically:

  • Encouraging customers to elevate their group status for discounted rates.
  • Precisely targeting marketing initiatives.
  • Catering to wholesale purchasers.
  • Recognizing and rewarding loyal members to enhance trustworthiness.

How to Set Magento 2 Customer Group Pricing

It’s really easy to set up Custom Group Pricing. Nevertheless, we have listed all the steps in detail to guide you through the process. Let’s begin

Step 1: Admin Panel —> Catalog —> Products

Step 2: Select the product you want to set in the edit mode

Step 3: Click on the Advanced Pricing below the price field:

  • Select the designated website to implement group pricing.
  • Select the customer group eligible for the discount, with options including General, Wholesale, Retailers, and Not logged in.
  • Input a quantity of 1.
  • In the Price section, you have the option to set it as Fixed, indicating the discounted product price or Discount, where you input the discount percentage relative to the product price.

Step 4: If you want to add group pricing to more products, click add and repeat the previous actions.

Step 5: After you’re done, click on save to confirm the process.

Now, let’s look at the process of automating the Magento 2 customer group pricing.

How to Automate Magento 2 Customer Group Pricing

We’ll explain in depth how to automate Magento 2 customer group pricing in the backend’s Marketing section.

1. The Tier Price Rules option is the ideal way to automate the pricing process. Admins can add, enable, disable, and remove the rules according to their preferences.

2. Here, we’ll show you which tasks you can perform on the rule edit page.

  • Enable/ Disable the pre-existing rules
  • Name the new rules as well as rename the existing ones 
  • Prioritize rules on the basis of your preference

3. Here, you can set customer group discounts.

4. Now, you can impose conditions as to when or in which category the discounts are to be applied.

Following this, you can automate the entire customer group pricing process.

Advantages of Customer Group Pricing

Magento 2 Customer Group Pricing is a feature that allows online stores to set different prices for different groups of customers. This means that rather than offering the same prices to everyone, businesses can tailor their pricing strategies to suit the needs and preferences of specific customer segments. Let’s delve into the benefits of this feature:

  • Enhanced Customer Engagement:

With Magento 2 Customer Group Pricing, businesses can incentivize customers to join specific groups to unlock discounts and special deals. This creates a sense of exclusivity and encourages customers to engage actively with the platform.

By offering personalized pricing options tailored to different customer groups, online stores can attract and retain customers more effectively, thereby boosting engagement and loyalty.

  • Personalized Marketing Campaigns:

The ability to create distinct customer groups and apply unique pricing rules to each group enables businesses to personalize their marketing efforts.

This level of customization allows businesses to tailor their promotions and discounts to resonate with specific customer segments, resulting in higher conversion rates and increased sales.

  • Increased Wholesale Customer Satisfaction:

By creating dedicated customer groups for wholesalers and offering them specialized pricing options, businesses can cater to the unique needs of this customer segment.

Wholesale customers often require bulk pricing or volume-based discounts, and Magento 2 makes it easy for businesses to configure these pricing rules, ensuring a seamless purchasing experience and enhancing satisfaction among wholesalers.

  • Boosted Customer Loyalty:

Recognizing and rewarding loyal customers is essential for fostering trust and building long-term relationships.

By establishing special customer groups exclusively for loyal customers and offering them exclusive discounts and benefits, businesses can demonstrate appreciation for their support, thus encouraging repeat purchases and strengthening customer loyalty.

  • Implementation of Flexible Pricing Strategies:

Magento 2 provides a range of options for implementing flexible pricing strategies, including tiered discounts based on customer loyalty levels, exclusive pricing for specific customer segments, and promotional pricing for limited periods.

This flexibility enables businesses to experiment with different pricing approaches and optimize their pricing models to remain competitive in the market.


In conclusion, Magento 2 Customer Group Pricing offers a powerful way for online stores to personalize their pricing strategies, thereby enhancing customer satisfaction and loyalty. By following our step-by-step guide, businesses can leverage this feature to optimize sales and grow their online presence effectively.