(4 votes, average: 2.75 out of 5)
Loading...In every eCommerce store, many customers often put their favorite products into the shopping cart and then make an exit without completing the purchase. – This is called cart abandonment.
According to the Baymard Institute study, the average online shopping cart abandonment rate is 69.80%.
Now, there are various reasons why customers abandon their shopping carts such as:
- High product price or shipping costs
- Slow delivery
- Unsatisfactory payment process
- Complicated checkout process
- Lack of discount/coupon codes
- and so on…
But the good news is, you can get a bunch of them to come back and complete their purchases. Enter abandonment cart email.
What is Abandonment Cart Email?
An abandonment cart email is basically a follow-email that is sent to a potential customer who has left your online store without purchasing the products in their shopping cart.
In simple words, abandonment emails are typically sent to those people who left your online store part-way through the checkout process, which resulted in lost revenue.
And the best part?
Abandonment cart emails can be automated!
In fact, you can even set up a series of automated abandonment cart emails that go out on their own and win you back a considerable amount of revenue that would otherwise have totally disappeared.
If you’re still not convinced, just check out the following statistics by Moosend.
According to the Moosend study, out of every 100 visitors who receive an abandonment cart email from an online store, 45 of them open it, 21 of them click through, and approximately 11 of them finish the checkout process & make the purchase.
And if you think about it, 11 purchases are a lot better than 0 purchases, right?
Besides this, there are many other benefits of abandoned cart email that make it worthwhile.
Benefit #1 – Abandoned Cart Emails Improve Customer Experience
With abandoned cart emails, eCommerce store owners can easily predict why shoppers abandon their shopping carts on their online stores.
For example, you can directly ask what was the problem that led a customer to abandon her shopping cart and provide the required help. You can also ask abandoned cart visitors to fill a short survey via email or live chat.
This, in turn, can provide incredibly useful insights on which you can improve the customer experience of your online store.
Not only that but you can also improve the future customer experience by tackling the issue and preventing it from happening in the future.
Benefit #2 – Abandoned Cart Emails Improve Customer Relationships
Apart from customer experience, abandoned cart emails are incredibly helpful in re-engaging cart abandoners and build a relationship with them.
When you send personalized emails with incentives, it greatly increases the relevancy of communication and the probability of making a sale.
Besides this, you can even consider injecting a little bit of your brand’s personality & make the emails unique, attractive, and memorable.
All of these, in the end, will definitely increase brand loyalty, resulting in the increased likelihood of purchases.
Benefit #3 – Abandoned Cart Emails Increase Conversion Rate
The last and most obvious benefit of sending abandoned cart emails is recovering lost sales and increasing conversion rate & revenue.
For starters, sending automated emails not only allows you to save time and effort, but it is also extremely efficient.
In addition, these emails help to reach out to forgetful customers and incentivize them to come back & complete their purchases.
A study by Brilliance also found that personalized abandoned cart emails can reduce cart abandonment rate by 10% – 30%.
Overall, if you’re looking for a proven way to recover lost sales, sending automated abandoned cart emails is highly recommended.
Final Thoughts…
In the eCommerce industry, cart abandonment is the biggest sin that cannot be fully eliminated. Though it can be tackled and reduced.
Among many solutions, sending abandoned cart emails have proven to be highly effective in reducing cart abandonment rates & recovering lost sales.
And if your online store is based on Magento 2 platform, you can easily integrate the abandoned cart email functionality.
All you have to do is get the Magento 2 Abandoned Cart Email Extension.
Through the extension, you can set up a personalized abandoned cart email or a series of emails. You can also choose from templates, customize its look and feel, and change the text according to your requirements.
